Callaway announced as the Official Golf Ball Partner for the Australian Women’s Golf Network.
[Melbourne, 20 December 2023] - Callaway announced as the Official Golf Ball Partner for the Australian Women’s Golf Network for 2024, reflecting a strategic collaboration aimed at advancing women's golf.
The partnership underscores Callaway's commitment to fostering the women’s game by providing innovative, high-quality golf balls tailored specifically for women. Jessica Eden, the Founder of AWGN, "We’re very excited about this significant collaboration as we have been using the REVA ball range since commencing with our women’s golf day events and clinics in 2021. It’s brilliant to see Callaway's alignment with our vision to enhance the women’s golf experience as our official ball partner, especially with the introduction of their premium new ERC Soft ball.”
The sponsorship further highlights Callaway's support for AWGN's national event series and new membership and ambassador programs. Callaway's role as the official sponsor in the ball category signifies their dedication to uplifting women’s golf and recognising AWGN's pivotal role in uniting women golf enthusiasts. The collaboration extends beyond sponsorship, with Callaway actively engaging with the AWGN Team to facilitate the sponsorship activations and provide the AWGN community access to their new ball range.
Callaway golf balls branded with the AWGN logo will be available at all event days and included in new membership and ambassador packs.
In response to the flourishing interest in women’s golf, this partnership is poised to encourage more women to participate using equipment tailored to their needs. Matt Meredith, Managing Director, Callaway Golf South Pacific, highlighted the strategic significance of the AWGN partnership, “Presented with this opportunity for our brands to connect with AWGN’S national community of women passionate about golf, Callaway has further committed to advancing the women’s game. Our focus is on fostering partnerships, developing Category Leading products, and nurturing a comprehensive community for female golfers.”
For media inquiries, please contact:
Jessica Eden jessica@auswomensgolf.com.au
(03) 9329 3966
About Australian Women's Golf Network:
Australian Women's Golf Network is a leading platform dedicated to empowering and connecting women in the world of golf. Through innovative golf and networking events, insightful content, and a vibrant community, AWGN strives to make golf more accessible and enjoyable for women of all skill levels.
About Callaway:
Callaway, legally Topgolf Callaway Brands Corp., is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including accessories such as bags, gloves, and caps.